I’ve just bought a copy of a new book with the great full title: Changeology: How to Enable Groups, Communities and Societies to Do Things They’ve Never Done Before. It many ways the book is about behaviour change programs, but it looks like it touches on broader societal change topics too.
What especially got my attention is Robinson emphasises theories of change, especially coming up with our own customised theory that is tailored to a particular situation/problem and then regarding your change effort as an “experiment” in which you A) are testing hypotheses that are based on this theory; and B) use the learnings to develop better theories. The perspective is very similar to program theory and related ‘theory-driven evaluation’ models.
I’ll report more on the details in coming weeks after I’ve had a chance to read it cover-to-cover.